The Acute Care Sales Representative, East North America is responsible for driving revenue growth, opportunity development, customer acquisition, and clinical adoption of Vave Health's wireless ultrasound platform across acute care environments in the assigned territory. This role will focus on high-value clinical segments where point-of-care ultrasound can support faster assessment, workflow efficiency, and improved access to diagnostic imaging.

The successful candidate will be a highly motivated, field-based medical device sales professional with a strong track record of selling into hospitals, acute care departments, procedural environments, and multi-stakeholder healthcare accounts. This person must be able to develop new opportunities, manage complex sales cycles, build relationships with clinical and economic buyers, support product demonstrations, and collaborate closely with Vave's clinical, marketing, customer operations, product, and leadership teams.

This is a hands-on commercial role in a high-growth medical device company. The representative will be expected to build pipeline, drive territory activity, convert opportunities into revenue, provide accurate forecasting, and help establish Vave as a meaningful point-of-care ultrasound solution in acute care markets.

ROLE OVERVIEW

The Acute Care Sales Representative, East North America will be accountable for developing and executing a territory plan focused on acute care departments, health systems, hospital networks, surgery centers, and procedural care environments. The role requires high daily activity, disciplined follow-up, strong clinical curiosity, executive-level communication, and the ability to sell both product value and workflow impact.

This individual will work closely with clinicians, nurse leaders, department directors, physicians, procurement teams, value analysis committees, biomedical engineering, IT stakeholders, and executive sponsors. Success will require a strong command of hospital sales cycles, clinical use cases, customer implementation requirements, competitive positioning, and account expansion strategy.

KEY MARKET SEGMENTS

· Med/Surg environments, including ICU, CCU, nursing, cardiac rehabilitation, step-down care, and adjacent inpatient departments.

· Emergency Room and Emergency Department environments.

· Trauma departments and trauma response teams.

· Vascular access teams and procedural access programs.

· Surgery centers, ambulatory surgical centers, perioperative environments, and procedural care settings.

· Additional acute care and hospital-based departments where wireless point-of-care ultrasound can improve access, speed, training, workflow, and clinical readiness.

KEY RESPONSIBILITIES

Territory Development & Revenue Growth

· Develop and execute a territory business plan for the East North America acute care market.

· Build, manage, and convert a qualified pipeline of acute care opportunities.

· Meet or exceed quarterly and annual revenue, activity, pipeline, and forecast targets.

· Identify and prioritize target accounts, including hospitals, health systems, surgery centers, academic medical centers, IDNs, and high-value procedural environments.

· Create account plans that define clinical targets, economic buyers, procurement pathways, decision criteria, competitive risks, and close plans.

· Maintain disciplined CRM hygiene, opportunity staging, next-step documentation, and forecast accuracy.

Clinical Selling & Customer Engagement

· Sell Vave's wireless ultrasound solution into acute care workflows by clearly articulating clinical, operational, economic, and usability value.

· Develop relationships with physicians, nurses, clinical educators, vascular access teams, emergency medicine leaders, trauma leaders, procedural teams, hospital administrators, and purchasing stakeholders.

· Support product demonstrations, evaluations, pilots, trials, and customer implementation activities in partnership with Vave's clinical and applications teams.

· Help customers understand relevant use cases across ICU, CCU, nursing, ER, trauma, vascular access, surgery centers, and procedural care.

· Translate customer feedback and field insights into actionable input for Marketing, Product, Clinical, Customer Operations, and Executive Leadership.

Sales Process, Forecasting & Business Discipline

· Provide accurate weekly sales forecasts, pipeline updates, activity reporting, and key account updates.

· Document all meaningful customer interactions, next steps, stakeholders, objections, and buying process details in the CRM.

· Coordinate closely with inside sales, clinical applications, marketing, product, customer operations, and commercial leadership to accelerate opportunities.

· Participate in weekly forecast reviews, territory reviews, pipeline calls, customer strategy sessions, and executive account updates.

· Develop strong command of competitive positioning, customer objections, pricing strategy, procurement pathways, and value analysis requirements.

Account Expansion & Strategic Relationships

· Expand initial placements into broader departmental, facility, and health-system adoption opportunities.

· Identify champions, reference customers, clinical advocates, and strategic accounts that can support future growth.

· Work with Vave leadership to support high-potential opportunities involving multi-site accounts, enterprise customers, and health-system expansion.

· Support customer success, training readiness, and post-sale expansion in partnership with clinical and customer operations teams.

· Represent Vave professionally at customer meetings, trade shows, conferences, field marketing events, and strategic account engagements.

REQUIRED QUALIFICATIONS

· Bachelor's degree required in Business, Life Sciences, Healthcare, Nursing, Biomedical Engineering, Marketing, Communications, or a related field.

· 5-7 years of successful selling experience in the medical device / medical ultrasound space required.

· Demonstrated track record of meeting or exceeding sales targets in a quota-carrying medical device role.

· Experience selling into hospitals, health systems, acute care departments, procedural environments, surgery centers, or similar healthcare accounts.

· Strong understanding of complex healthcare sales cycles, stakeholder mapping, clinical evaluations, procurement processes, and value-based selling.

· Excellent verbal and written communication skills with the ability to engage clinicians, administrators, and executive stakeholders.

· Ability to work independently, manage a territory, prioritize accounts, and drive daily sales activity with urgency.

· Strong CRM discipline and ability to provide accurate forecasting, pipeline reporting, and opportunity documentation.

· Proficiency with Microsoft Office, including PowerPoint, Excel, Word, Outlook, and Teams.

· Willingness and ability to travel frequently within the assigned territory as needed.

· Must be a legal resident of the United States.

· Must be legally authorized for employment in the United States and must not require employer-sponsored work authorization now or in the future.

PREFERRED QUALIFICATIONS

· Experience selling point-of-care ultrasound, imaging, diagnostic, monitoring, vascular access, critical care, emergency medicine, surgical, or procedural medical device products strongly preferred.

· Existing relationships within acute care departments, emergency medicine, trauma, vascular access, nursing leadership, critical care, surgery centers, or health-system leadership preferred.

· Experience working with clinical applications specialists, nurse educators, physician champions, and value analysis committees preferred.

· Startup, high-growth, or disruptive medical technology experience preferred.

· Experience selling into IDNs, academic medical centers, regional health systems, or multi-site hospital networks preferred.

· Experience with HubSpot, Salesforce, Microsoft Dynamics, or similar CRM platforms preferred.

· Ability to support product demonstrations, customer education, and account expansion activities in partnership with clinical resources preferred.

SKILLS & ATTRIBUTES

· High-energy, self-directed, and highly accountable.

· Strong hunter mentality with disciplined follow-up and strong closing instincts.

· Comfortable selling a disruptive technology into established clinical workflows.

· Able to communicate credibly with clinical, operational, financial, and executive stakeholders.

· Practical, resourceful, and willing to roll up sleeves in a startup environment.

· Strong territory planning, account prioritization, and pipeline management discipline.

· Able to balance clinical empathy with commercial urgency.

· Professional, ethical, coachable, and team-oriented.

· Strong business judgment and ability to represent Vave Health with maturity and credibility.

SUCCESS MEASURES

Success in this role will be measured by the representative's ability to build territory momentum, develop qualified opportunities, convert acute care customers, and support scalable adoption of Vave's wireless ultrasound solution. Key success measures include:

· Achievement of quarterly and annual sales targets.

· Growth of qualified acute care opportunity pipeline.

· Consistent territory activity, prospecting, customer meetings, and product demonstrations.

· Accurate forecasting and disciplined CRM reporting.

· Conversion of acute care evaluations, pilots, and demonstrations into revenue.

· Expansion from initial customer placements into broader departmental or health-system opportunities.

· Strong collaboration with clinical, marketing, customer operations, product, and leadership teams.

· Creation of referenceable customers, clinical champions, and strategic account relationships.

FIRST 12 MONTH PRIORITIES

· Build and execute a focused acute care territory plan for the East North America region.

· Identify and prioritize top hospital, health-system, surgery center, emergency medicine, trauma, vascular access, ICU, CCU, and nursing targets.

· Develop a strong pipeline of qualified acute care opportunities with clear next steps and expected revenue timing.

· Convert initial acute care customers and create repeatable sales plays for priority segments.

· Establish referenceable customers and clinical champions in key acute care markets.

· Provide market feedback to support product development, clinical positioning, training materials, and commercial strategy.

· Support Vave's broader North America commercial growth through disciplined execution, customer engagement, and territory ownership.

WHY THIS ROLE MATTERS

Vave Health is expanding into acute care markets where fast, accessible diagnostic imaging can have meaningful clinical and workflow impact. Hospitals, emergency departments, trauma teams, vascular access programs, surgery centers, and inpatient care teams need practical imaging tools that can support clinical decision-making at the point of care.

The Acute Care Sales Representative will play a critical role in building Vave's presence in these markets, developing new customers, creating clinical champions, and helping establish Vave as a scalable solution for acute care environments across North America.

EQUAL OPPORTUNITY

Vave Health is an equal opportunity employer. We are committed to building a diverse and inclusive team and consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected status.

‍