The Emerging Markets Sales Representative, United States is responsible for driving revenue growth, opportunity development, customer acquisition, and market expansion for Vave Health across high-potential emerging care segments in the United States. The role will focus on Rural Health, Education, Home Care, Primary Care, Internal Medicine, and Geriatrics, where accessible point-of-care ultrasound can help improve diagnostic reach, clinical workflow, patient access, and care delivery.
The successfulcandidate will be a highly motivated, field-based medical device salesprofessional with a strong track record of developing new markets, buildingclinical and economic value stories, and selling into complex healthcareaccounts. This role requires the ability to create demand in markets that maybe underpenetrated, educate customers on practical use cases, manage long andshort sales cycles, support demonstrations, and collaborate closely with Vave’sclinical, marketing, customer operations, product, and leadership teams.
This is ahands-on commercial role in a high-growth medical device company. Therepresentative will be expected to build pipeline, drive territory activity,convert opportunities into revenue, provide accurate forecasting, and helpestablish Vave as a meaningful point-of-care ultrasound solution acrossemerging care markets in the United States.
The EmergingMarkets Sales Representative will be accountable for developing and executing aUnited States territory plan focused on rural healthcare providers, medicaleducation programs, home care organizations, primary care practices, internalmedicine groups, geriatric care organizations, residency programs, and adjacenthealthcare delivery models.
This role isdesigned for a market builder who can sell into both traditional andnon-traditional healthcare channels. The right candidate will understand thatemerging markets require discipline, education, persistence, creativity, andstructured follow-up. Success will require high daily activity, clinicalcuriosity, strong business judgment, strong account targeting, and the abilityto translate Vave’s technology into clear customer value across diverse careenvironments.
· Rural Health, including rural hospitals,critical access hospitals, federally qualified health centers, rural clinics,community health organizations, and care models focused on access-challengedpopulations.
· Education, including undergraduate medicaleducation, graduate medical education, physician assistant programs, nursingprograms, allied health programs, simulation centers, academic institutions,and residency programs.
· Home Care, including home health,hospital-at-home, hospice, palliative care, mobile care, remote care, andcare-at-home organizations.
· Primary Care, Internal Medicine, and Geriatrics,including private practices, group practices, residency programs, accountablecare environments, value-based care organizations, and senior-focused caremodels.
· Additional emerging healthcare deliveryenvironments where wireless point-of-care ultrasound can improve access, speed,training, workflow, and diagnostic readiness.
· Develop and execute a territory business planfor Vave’s United States emerging markets strategy.
· Build, manage, and convert a qualified pipelineacross Rural Health, Education, Home Care, Primary Care, Internal Medicine, andGeriatrics.
· Meet or exceed quarterly and annual revenue,activity, pipeline, and forecast targets.
· Identify and prioritize target accounts,including rural healthcare systems, academic programs, residency programs,primary care groups, geriatric care organizations, home care networks, andstrategic emerging-market customers.
· Create account plans that define clinicaltargets, economic buyers, procurement pathways, decision criteria, competitiverisks, funding sources, grant opportunities, and close plans.
· Maintain disciplined CRM hygiene, opportunitystaging, next-step documentation, and forecast accuracy.
· Develop market awareness and customer demand incare settings that may have limited prior exposure to point-of-care ultrasound.
· Educate customers on practical use cases,workflow applications, clinical value, training models, and economic rationalefor Vave’s wireless ultrasound platform.
· Build relationships with clinical educators,program directors, rural health leaders, primary care physicians, nurseleaders, home care executives, geriatric care leaders, procurement teams, andadministrative stakeholders.
· Support product demonstrations, evaluations,pilots, training discussions, and customer implementation activities inpartnership with Vave’s clinical and applications teams.
· Translate customer feedback and field insightsinto actionable input for Marketing, Product, Clinical, Customer Operations,and Executive Leadership.
· Provide accurate weekly sales forecasts,pipeline updates, activity reporting, and key account updates.
· Document meaningful customer interactions, nextsteps, stakeholders, objections, buying process details, and funding pathwaysin the CRM.
· Coordinate closely with inside sales, clinicalapplications, marketing, product, customer operations, and commercialleadership to accelerate opportunities.
· Participate in weekly forecast reviews,territory reviews, pipeline calls, customer strategy sessions, and executiveaccount updates.
· Develop strong command of competitivepositioning, customer objections, pricing strategy, procurement pathways, valueanalysis requirements, and emerging-market adoption barriers.
· Expand initial placements into broader program,facility, academic, care network, and health-system adoption opportunities.
· Identify champions, reference customers,clinical educators, physician leaders, nurse leaders, and strategic accountsthat can support future growth.
· Work with Vave leadership to supporthigh-potential opportunities involving multi-site accounts, academic systems,rural networks, home care organizations, and national or regional care models.
· Support customer success, training readiness,and post-sale expansion in partnership with clinical and customer operationsteams.
· Represent Vave professionally at customermeetings, trade shows, conferences, field marketing events, and strategicaccount engagements.
· Bachelor’s degree required in Business, LifeSciences, Healthcare, Nursing, Biomedical Engineering, Marketing,Communications, or a related field.
· 5-7 years of successful selling experience inthe medical device / ultrasound space required.
· Demonstrated track record of meeting orexceeding sales targets in a quota-carrying medical device role.
· Experience selling into healthcare providers,hospitals, health systems, academic institutions, primary care settings,outpatient care environments, home care organizations, or similar healthcareaccounts.
· Strong understanding of healthcare sales cycles,stakeholder mapping, clinical evaluations, procurement processes, customereducation, and value-based selling.
· Excellent verbal and written communicationskills with the ability to engage clinicians, educators, administrators, andexecutive stakeholders.
· Ability to work independently, manage aterritory, prioritize accounts, and drive daily sales activity with urgency.
· Strong CRM discipline and ability to provideaccurate forecasting, pipeline reporting, and opportunity documentation.
· Proficiency with Microsoft Office, includingPowerPoint, Excel, Word, Outlook, and Teams.
· Willingness and ability to travel frequentlywithin the assigned United States territory as needed.
· Must be a legal resident of the United States.
· Must be legally authorized for employment in theUnited States and must not require employer-sponsored work authorization now orin the future.
· Experience selling point-of-care ultrasound,imaging, diagnostics, primary care solutions, clinical education technology,home care technology, rural health solutions, or procedure-based medical deviceproducts strongly preferred.
· Existing relationships within rural healthcare,medical education, residency programs, primary care, internal medicine,geriatrics, home care, value-based care, or senior care organizationspreferred.
· Experience working with clinical applicationsspecialists, nurse educators, physician champions, academic leaders, andprogram directors preferred.
· Experience selling into medical schools, PAprograms, nursing programs, residency programs, simulation centers, or academichealthcare institutions preferred.
· Experience selling into FQHCs, critical accesshospitals, rural health networks, home health organizations, or value-basedcare organizations preferred.
· Startup, high-growth, or disruptive medicaltechnology experience preferred.
· Experience with HubSpot, Salesforce, MicrosoftDynamics, or similar CRM platforms preferred.
· Ability to support product demonstrations,customer education, and account expansion activities in partnership withclinical resources preferred.
· High-energy, self-directed, and highlyaccountable.
· Strong hunter mentality with disciplinedfollow-up and strong closing instincts.
· Comfortable building demand in emerging orunderpenetrated healthcare markets.
· Able to communicate credibly with clinical,educational, operational, financial, and executive stakeholders.
· Practical, resourceful, and willing to roll upsleeves in a startup environment.
· Strong territory planning, accountprioritization, and pipeline management discipline.
· Able to balance clinical empathy, education, andcommercial urgency.
· Professional, ethical, coachable, andteam-oriented.
· Strong business judgment and ability torepresent Vave Health with maturity and credibility.
Success in thisrole will be measured by the representative’s ability to build territorymomentum, develop qualified opportunities, convert emerging-market customers,and support scalable adoption of Vave’s wireless ultrasound solution. Keysuccess measures include:
· Achievement of quarterly and annual salestargets.
· Growth of qualified emerging-market opportunitypipeline.
· Consistent territory activity, prospecting,customer meetings, and product demonstrations.
· Accurate forecasting and disciplined CRMreporting.
· Conversion of evaluations, pilots,demonstrations, academic opportunities, rural health opportunities, and primarycare opportunities into revenue.
· Expansion from initial customer placements intobroader program, department, facility, network, or system opportunities.
· Strong collaboration with clinical, marketing,customer operations, product, and leadership teams.
· Creation of referenceable customers, clinicalchampions, educational champions, and strategic account relationships.
· Build and execute a focused United Statesemerging markets territory plan.
· Identify and prioritize top rural health,education, home care, primary care, internal medicine, and geriatric caretargets.
· Develop a strong pipeline of qualifiedemerging-market opportunities with clear next steps and expected revenuetiming.
· Convert initial emerging-market customers andcreate repeatable sales plays for priority segments.
· Establish referenceable customers and clinicalchampions in rural health, education, home care, primary care, internalmedicine, and geriatrics.
· Provide market feedback to support productdevelopment, clinical positioning, training materials, marketing programs, andcommercial strategy.
· Support Vave’s broader United States commercialgrowth through disciplined execution, customer engagement, and territoryownership.
Vave Health isexpanding into emerging healthcare markets where accessible diagnostic imagingcan have meaningful clinical, educational, operational, and access-to-careimpact. Rural healthcare providers, education programs, home careorganizations, primary care groups, internal medicine practices, and geriatriccare teams need practical imaging tools that support care delivery wheretraditional imaging access may be limited, delayed, or difficult to scale.
The EmergingMarkets Sales Representative will play a critical role in building Vave’spresence across these markets, developing new customers, creating clinical andeducational champions, and helping establish Vave as a scalable solution foraccessible point-of-care imaging in the United States.
Vave Health isan equal opportunity employer. We are committed to building a diverse andinclusive team and consider qualified applicants without regard to race, color,religion, sex, national origin, age, disability, veteran status, or any otherlegally protected status.